Advertising and Promotion

This is the fifth edition of 'Advertising and Promotion: An Integrated Marketing Communications Perspective' by George E. Belch & Michael A. Belch, offering comprehensive insights into advertising and marketing. Being a used copy, it has been well-preserved and is in good condition for continued learning and reference. Here are some key details: * Authors: George E. Belch & Michael A. Belch * Edition: Fifth Edition * Subject: Advertising and Marketing Communications With similar books selling on Kijiji for around $20-$60, I'm pricing this at $40, making it an affordable option for students and professionals alike. Just a friendly note: If the ad's still up, the book is still available!