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This is my all-time favourite toothpaste (and I’ve tried many), but I often purchase in bulk so these are some extras. The formula is incredible; it’s 25% xylitol which has been proven in numerous studies as an ultra-effective oral bacteria killer. Also contains papain (papaya enzyme), etc. and comes in a wonderful consistency with no overly strong taste (I don’t like mint that’s too overpowering when it comes to toothpaste). Personally I alternate using this toothpaste with fluoride-containing drugstore toothpaste to cover all my bases. While fluoride re-mineralises the teeth, I honestly feel that Xyliwhite does a significantly better job at making my mouth feel cleaner which I attribute to the xylitol. I have two tubes available. Original price: over $6 (each).