The Advertising Concept Book 3rd Edition by Pete Barry
$20
Another one of my Advertising & Graphic design books from when I took the course at Humber College. Kept it in great condition and ready to pass it on to someone else! (If you're a student, this is a steal!)
This is the 3rd edition of The Advertising Concept Book by Pete Barry. It's a guide to creative ideas, strategies, and campaigns. Includes social media and more.
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