🍾🍸"Desperados" 🇲🇽 "Tequila Flavoured Beer" Sign 🦎

💥Here's a Desperados Tequila Flavoured Beer sign. It features a bottle of Desperados beer and a green lizard, kind of like the GEICO lizard! 🦎 Perfect for a bar & games room! 🎉 🎊 🔥Key Information ✨️Origin: Desperados was originally created and produced by the French brewing company Fischer Brewery in 1995, and the brand is now owned by Heineken N.V.. ✨️Alcohol Content: The beer has an alcohol by volume (ABV) of 5.9%. ✨️Flavor Profile: It offers a light, refreshing taste that balances the classic lager profile with spicy, lemony notes and a distinctive kick of tequila flavor. ✨️Availability: The product is widely available in many countries globally, including across Europe and parts of the world, and can be purchased from various online retailers. Heineken, however, discontinued its general sale in the U.S. domestic market in 2015 to focus on other core brands. ✨️Desperados Tequila Flavoured Beer was the world's first tequila-flavoured beer. ✨️Origins and Early Years: Creation (1995): Desperados was originally created in 1995 by the 🇲🇫 French brewing company Brasserie Fischer in 🇲🇫 Strasbourg, France, as an experimental blend of traditional lager with agave elements. ✨️Acquisition (1996): Just one year after its introduction, the brand and the brewery were acquired bythe 🇳🇱 Dutch corporation, Heineken International, which integrated Desperados into its global portfolio. ✨️Mexican 🇲🇽 cultural elements are intentionally used in the branding & marketing to create a "party spirit" or "Latin vibe," directly through the use of the name 🇲🇽 "Desperados" & 🇲🇽"Tequila flavoured Beer" ✨️Global Growth and Brand Identity ✨️International Success: After the Heineken acquisition, the brand expanded rapidly and is now sold in over 80 countries. It became known for targeting young adults at nightlife events, 🎑🎪festivals, and parties, positioning itself as a bold and unconventional alternative to traditional lagers. ✨️Brand Collaborations: Starting in 1998, Desperados began a long-standing collaboration with Parisian artists' collective "the 9th Concept," which led to various limited-edition bottle designs and artistic marketing. ✨️Product Evolution: Recipe Changes: The beer was initially made with real tequila. Over time, the recipe was reformulated to use an "agave spirit" flavouring compound, likely as a cost-saving measure and to navigate international product classification laws (as it is technically classified as a malt beverage). The ABV was also slightly raised from 5.6% to the current 5.9%. Market Fluctuations: While the brand is a global success, it has faced market challenges, such as its withdrawal from the U.S. market in 2015 to allow Heineken USA to focus on other core brands. 💫The Desperados beer brand does not have a single individual founder; rather, it was the product of a brewery and specific individuals involved in product development. The brand is owned by a large multinational corporation, not an independent company.🍾🍾🍾 ✨️Founder of Brasserie Fischer The original brewing company, Brasserie Fischer, was formed in 1821 by John Fischer (A.K.A. Jean Fischer). ✨️Inventor of the Desperados Recipe The specific tequila-flavoured recipe was developed much later by a 🇩🇪 German brewer named Fritz, in collaboration with Michel Debus, the head of the Fischer-Adelshoffen group at the time of its 1995 launch. Michel Debus is widely considered the inventor and promoter of flavoured beers like Desperados. ✨️Monetary Value Desperados is a brand owned by Heineken N.V., a publicly traded multinational brewing company. The value of Desperados as a brand is not the same as the total worth of its parent company. ✨️Desperados Brand Value: In July 2022, the brand valuation consultancy Brand Finance valued the Desperados brand at $564 million USD, marking it as the fastest-growing beer brand that year. ✨️Heineken N.V. Market Capitalization: As of December 2025, the total market capitalization (monetary value) of the parent company, Heineken N.V., is approximately $44.71 billion USD.